It is common for some marketers and writers to use big and even made-up words to make a certain brand or product seem bigger, better, or more exciting than others. There is a problem with this method, as visitors use traditional words when typing their queries. While these terms may be old, common, and unexciting, they are the known keywords that will help users find a site.
Unfamiliar and made-up words diminish your website’s value, as they are unlikely to appear in search queries. It is always best to aim for familiar language because readers easily recognize and understand it. When writing for web, you have to create a sense of commonality with readers. Unfamiliar words won’t help you achieve this, as they make the message difficult to understand.
SEOReseller.com says this SEO methodology works and will help you stay ahead of the competition.
Don’t Lose the Impact
Examine these examples: (a) The student’s superfluous argument received animadversions; (b) The student’s shallow argument received severe criticism. Version A is unfamiliar to the readers and is much more difficult to understand than version B. The familiarity of the words in the second sentence is also more likely to have an impact.
This is what you should aim for when writing for web. Avoid using substitute keywords that will affect your connection to readers. You wouldn’t substitute effective for expeditious, or combination for amalgamation. Filling your pages with fancy words loses the content’s impact.
Supplement with Old Terms
The temptation with using new terms is always there — you can own the position if the word ranks or catches on. It is more likely, however, that people will continue using old terminology. The good news is, you can use new words for impact, but be sure to supplement them with familiar words or terms that your clients know and use every day.
If you want visitors to be aware of your brand, use simple words and focus on real actions and objects. Don’t confuse or bore them with big and hifalutin words. It is always best to use generic terms or use them along with brand names for easy findability. These words are shorter, more concrete, and have fewer syllables.
Trying to sound intelligent or fancy will not help your potential clients find you. Fancy and big words will just bore them and cut the connection before you even make them.