Nowadays, you simply can’t own a business without doing online marketing. People rely too much on the web to find websites that offer what they want and need. Having an online presence will expose you to potential customers that you may not reach if you don’t have a business website. This year, here are some things you need to implement for your online marketing efforts to thrive.
Keyword research has always been important, but you need to exert more effort this year to be sure that you’re using the best keywords for the specific type of content you’re producing. Get rid of keywords with high difficulty and low traffic. Make it as targeted as possible and use geotags more because people are using mobile devices on-the-go to get what they want when they want it.
Google has now separated indexing for mobile specific users because searches from mobile devices have finally surpassed that of searches from laptops and desktops. This means that having a mobile version of your site is a must for you to maximize your SEO value. Coforge Marketing suggests hiring a credible SEO firm to help you make this work (if you haven’t yet). Make sure your mobile website is as efficient and user-friendly as your desktop version.
HTTPS is the secured version of HTTP that allows encryption between the user’s browser and the website. This is important to improve the security of all internet users. This year, you must migrate to an HTTPS version of your site if you haven’t yet because Google has already included it in its algorithm ranking factor. If you don’t, you’ll be left out and your SEO value will likely diminish.
Follow these suggestions to maximize your online marketing efforts, continue building your credibility, reach more people, and turn traffic into actual customers.