Before the Internet became the primary source for news and other content, people turned to print media for up-to-date stories and entertainment.
Traditional print continues to come in different forms, from glossy weekly magazines to your standard dailies. The past few years, however, saw the rise of the Internet overshadow the relevance of print media.
Print publications might no longer be the primary sources for content, but there are still many lessons to be learned from its golden era:
Research, Research, Research
According to marketing expert PayPerContent, research was one of the many essentials associated with the publication of print magazines. Failure to do proper research made landing a spread in a major magazine impossible. Apart from polishing your writing, it also allows writers to come up with unique and original content that captivates readers.
The best content writers are the ones who do research all the time. Applications such as Evernote allow writers to save, clip, and store valuable pieces of information. Good content is always backed by strong and sufficient research.
Content Objective with Personality
Do you want to appeal to a much broader range of intellectual audiences? Consider an objective view point — it’s your best option.
You can be a writer who boasts of a strong personality but today’s readers prioritize information and entertainment. Good content, therefore, drafts and discusses topics from an objective point-of-view. Apart from providing readers with valuable reads, you also present facts clearly.
Authoritative Always Works
With traditional print, it is important to establish that writers are experts on the topic. Journalists who wanted to get published on major print magazines needed credentials. Being a good writer wasn’t good enough — you needed intimate knowledge and the track record to prove it.
Today, the Internet values the same. Google measures all content through E-A-T, which stands for “Expertise, authoritativeness, trustworthiness.” Online content now demands the same thing and it pays to take it seriously.
The world of traditional print is different from digital copywriting. Still, there are plenty of lessons from the past you can take by heart to produce better content.