First Take

When Branding Goes Wrong

November 11, 2016

A brand can come and go suddenly, depending on how they capture the imagination and answer the needs of their target market. A few missteps and blunders may cost their position in their niche and […]

The Indicators

Clever Ideas to Introduce Your Brand

July 29, 2015

Whenever you buy something in a store, you wouldn’t normally buy products you don’t know. Or perhaps you’ll ask the seller about what they are and how these will benefit you. After all, you’d want […]