There’s no denying it: Mobilegeddon is upon us.
On April 21, 2015, the world’s most popular search engine updated its algorithms in favour of mobile friendly sites. Unlike the typical Armageddon, which involves explosions and melting planets, Mobilegeddon is the meltdown of SEO services that fail to optimise sites for mobile devices. Failure to catch up results in fighting for higher search results or losing prized rankings.
Underneath the mobile-friendly structure
On February 26, 2015, Google announced that they would be implementing changes to their current algorithm that would help users find mobile-friendly webpages. Essentially, the move remakes the web in Google’s own image. The social engine also aims to provide users with the best online experience possible.
This is a wakeup call for small business SEO services and content marketers alike. If your site is not prepared for Mobilegeddon, a brand’s search engine optimisation will drop and serious penalties await offenders.
Is your site mobile friendly or not?
The first step in surviving? Test your optimisation.
A great majority of users depend on their smartphones for answers. If your site is not accessible on their mobile phones, Google will discourage potential users. One way to test your site is by opening your desktop and grabbing the browser window on the bottom right corner. Drag this to the left until you’re given a vertically-shaped window.
If your site contracted but remained essentially the same, your page is not optimised for smartphones.
Site owners and marketers can also use Google’s Mobile-Friendly Test, which also offers suggestions for further improvement.
Content marketing’s role in Mobilegeddon
In a post-mobilegeddon world, mobile-friendly content is important. All content should be optimised. Unresponsive content discourages visitors. To speed up content, consider the following:
- Infographics – a site’s infographics should be optimised for mobile usage. Otherwise, users will be discouraged.
- Blog posts – blogs should possess catchy titles and must look good on mobile phones.
- Images- a site’s image should be responsive. Otherwise, content will be pixelated.
- Interactive content – your site should have content that encourages people to stay on your site. Content must be responsive and optimised for mobile phones.
There’s no point in rebelling against Google’s changes. SEO for small businesses should play by the rules. Don’t wait—optimise your site now. Before it’s too late.