When the word SEO is mentioned, many people are quick to implement strategies that only suit search engines like Google. Unknown to many, SEO is also about how people search for information and read it. With algorithm changes happening every time, keeping up-to-date with the trends is the only way to boost your ranking as well as get organic traffic to your site.
Here are some SEO hacks you probably don’t know yet:
Grouping your content gives your audience an easier time to find and interact with you. You can create groups of content depending on the type such as blogs, case studies, videos, and much more. Groups can also be created around keywords based on features, products and campaigns. Content grouping makes it easier for you to see which type of group brings more traffic to your site.
Many people never take the time to evaluate the performance of a given keyword. Digital marketing expert Mashmedia.com.au says giving attention to both the top performing keyword and declining ones allow you know when you’re using the right keyword combination. In addition, it helps you know what your audience would like to see more of and what their needs are.
Competitor’s keyword activity
One way to create better content that attracts the best traffic is to observe your competitor’s keyword performance. Knowing the kind of content they’re creating and the type of keywords they are using will help you improve your existing content and make better decisions in future when it comes to content creation.
Go over your old content
This is an overlooked opportunity most website owners miss. Go through your old content and see if it can be revised using current content to give it a fresh twist. This also helps you save time that could have been spent creating new content.
If you’re thinking of revamping your SEO strategies, you should consider consulting the professionals. One can help you rank highly on SERPs.