Gyms have a long history. The word ‘gymnasium’ itself can be traced to ancient Greece. Greater interest in health and fitness in the 20th century has prompted the rise of boxing gyms in the 1930s; gym branches in the 1960s and 1970s; company gyms in the 1980s; and more demand for facilities in the 1990s and through to the 2000s.
In the United States, a recent report stated that the gym industry generated $30 billion and counted over 80,000 businesses. With this much competition, you should position your business well in the market.
Here are some ideas for promoting your gym:
It is important that everyone in your area knows about your gym. Holding open-house events provides an opportunity for interaction between residents and your representatives to talk about what your gym can offer.
For your current members, turn them into your advocates by offering them freebies and discounts for bringing in friends and family. It’s also a good idea for your gym to support causes that are important to the local community, such as those that promote good health.
Expand your fitness programs by coming up with more challenging classes. Know about the latest scientific research that would be beneficial for your clients’ fitness goals. Invest in training your staff so they may provide effective guidance to your members.
Also consider making healthy snacks and drinks available to your members. Not only are these are a good source of additional income for your gym, people will also appreciate having tasty and healthy food selections after their challenging workouts.
Always keep your website updated, so you can inform your members on events, schedules and promotions. You should also be quick to address your customers’ concerns on social media. Being responsive widens your market and will get positive reviews from satisfied customers.
Also consider signing up for free software for your gym membership concerns. Using software allows you want to simplify your tasks and to manage different processes better.
These are just some approaches to think about when promoting your gym. Remember to always address your members’ concerns to ensure your business’ success.