Make Reverse Logistics Part Of Your Supply Chain

a product return in a boxIt is no secret that product returns can hurt and lower your bottom line but that no reasons to ignore that part of the supply chain. Instead of giving your clients grief over this, you should make it easy for them and earn their goodwill.

To grow your business, you are likely to put a great deal of effort towards optimizing your supply chain. You go to great lengths to get reliable suppliers, retain a credible delivery service, anything to reduce turnaround times. You wish to meet the needs of your buyers while making it easy for them to buy from you.

Naturally, you wish that once the customer receives the product, that’s where the supply chain ends. Unfortunately, notes a reliable reverse logistics provider, that’s only one part of the supply chain. There’s another part of the sale process that is easy to overlook as it is quite unattractive — customer returns.

Ship backs are inevitable

Despite your best efforts to meet the customer’s needs, you will have, on average, about 10 percent of your buyers sending stuff back. They will do this for a myriad of reasons, some of them will be genuine while others will have your jaws dropping in disbelief. But that’s the nature of the business, and you must accommodate all returns, well within reason.

Turning your blind eye to these developments can soil your reputation and ruin your business. Therefore, you need to stay ahead of this curve and keep your customers happy.

Returns need not ruin your sales

Caught in a shopping frenzy, especially around the holidays, people indulge in a healthy dose of impulse buying. For the most part, all is well until they run out of money the following month. To make ends meet, they opt to return some of the items from their shopping expedition. While this might mean that you forfeit a sale, it comes with a silver lining.

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Most of these products are unused and unopened. Therefore, you can put them back on the shelf and sell them to the next person. For good measure, you need to make it easy, cheap and convenient for such shoppers to return products. If you don’t give them grief over the issues, they will be happy to return to your store when their financial situation improves.

Naturally, you are happy to make a sale and ensure that the customer receives the product. While it may sting a little, do make it as easy to return a product as it is to order it.