The famous stereotype involves the natural inclination of Millennials to open their phone first thing in the morning, unable to get simple tasks done without scrolling through their Twitter Timelines or Facebook News Feeds.
A recent report by Nielsen, however, shows some very appalling statistics. According to the study, adults from ages 35 to 49 spend almost seven hours a week on social media, which is an hour more than their younger counterparts.
Effect on Social Media Marketing Plans
Social media marketing experts offer automation services to immediately catch the attention of the Millennials because of this stereotype. Although the young people still take a huge chunk of the virtual sphere, social media marketers should learn how to hit two birds with one stone.
Tweaking their strategies to catch the attention of both Millennials and members of Generation X will help them gain more viewership and potential customers in no time.
Throwing the Dart
Born between 1965 and 1980, Gen X is today’s smallest generation. They bridge the gap between Millennials and Baby Boomers, acting as a neglected middle child. This generation was the one that witnessed how video killed the radio star and how much the rising commercial era destroyed the environment.
People from Gen X are very busy people. Nonetheless, this doesn’t stop 80% of them from dominating social networking platforms. For social media marketing strategists, the content has to be as interesting as a celebrity pregnancy rumor and as succinct as a tombstone epitaph. What brands love about them is their irreverent loyalty to whatever they set their minds on. Obtaining the trust of a Gen X customer will most definitely boost a business.
All generations have unique personalities and interests. It’s best to get a feel for all of them and align your demographic targeting to their specific needs and wants.