The Indicators

Write to Be Found: Why Use Familiar Words

September 11, 2015

It is common for some marketers and writers to use big and even made-up words to make a certain brand or product seem bigger, better, or more exciting than others. There is a problem with […]

Online marketing
The Indicators

New Tools on AdWords could Benefit Small Businesses

August 25, 2015

AdWords has become very expensive of late, because advertisers have to bid for popular keywords. Some campaigns cost as much as $60 a click, a price point that most small businesses cannot afford. According to […]

The Indicators

Four On-Page Elements You May Not Be Optimizing

August 21, 2015

SEO is a very crucial part of any online marketing campaign. If you are using this strategy, you need to make sure that you’re doing every single step correctly. For example, on-page SEO has a […]

The Indicators

Clever Ideas to Introduce Your Brand

July 29, 2015

Whenever you buy something in a store, you wouldn’t normally buy products you don’t know. Or perhaps you’ll ask the seller about what they are and how these will benefit you. After all, you’d want […]

Surviving Mobilegeddon
The Indicators

Surviving Mobilegeddon: How to Get Out Alive and On Top

June 2, 2015

There’s no denying it: Mobilegeddon is upon us. On April 21, 2015, the world’s most popular search engine updated its algorithms in favour of mobile friendly sites. Unlike the typical Armageddon, which involves explosions and […]