Millennials. They dominate the workplace. They’re travelers you see everywhere. They are the biggest consumer of anything that is offered on the market. They’re the biggest target audience of anyone who has ever wanted to start a business. That means you have to pay attention to what they want if you want your business to fly.
It might also mean gearing towards a business that is completely focused on them from the beginning. Here are three ideas that can get your business empire started:
Mattress and Comfort
In any other business, you want your customers to be awake to use your products. If you’re looking at the mattress industry, however, your goal is to give them better sleep. It’s easy enough to consult someone about how to start a mattress business, and it will be easier to market them to millennials if you mention one thing they care greatly about: self-care. Sleep is essential for a person to function at their best and to be productive. Take that fact and run with it.
Self-care is not just about getting appropriate rest after a day of slaving away in the office. It’s also about splurging on yourself from time to time. And what better way to pamper yourself than by going to a spa? If you’re already longing for a massage just thinking about it, what more your overworked millennial target customers? A spa can be several things, too: it can be a medical spa, for those who need some aesthetic adjustments to their face and body. You may choose to just offer massage treatment packages.
Millennials care for their looks, and it’s not a cheap hobby either. Apparently, they love Gucci and Louis Vuitton. While you may not be selling that kind of luxury, you can still offer similar styles for those who are looking to build a budget-friendly wardrobe. Things get even easier if you look for millennials designers, who love diversity and eco-friendliness, and carry their designs to attract even more of the same generation.
Forget the hard sciences. Self-care and style are your tickets to successful entrepreneurship.