Labels help products have their own branding, an image that belongs solely to them. Having a creative and one-of-a-kind label can help consumers identify them among racks and rows of other choices. This is how important labeling is to your product.
What is Printed Shrink Sleeve?
Flexoimpressions.com noted that printed shrink sleeve is one method of labeling that is highly preferred by businesses from different industries. There is a reason why graphic designers rely on the psychology of colors when designing labels.
Certain types of printing, however, can limit creative outputs on labeling. Printed shrink sleeve allows for full-color printing that can be wrapped all around the entire container. Lively colors can help grab a consumer’s attention right away and this can help your product be visible among its competitors.
Labels are reverse printed on shrink film and this ensures that the ink is safely sealed. From shipping to storing in different stores or shops, the graphics can stay as is without scuffs or tears.
The Benefits of Printed Shrink Sleeve
Aside from the usual labeling, the nature of shrink sleeves allows for an effective re-branding strategy on a long-forgotten product that will be relaunched. If you are planning for a change in container shape, there will be no problems with labeling so long as the business is still using shrink sleeves – thanks to its 360-degree coverage.
In fact, study shows that there is a high preference for products with shrink sleeve labels. With this in mind, it can be concluded that the use of shrink labeling on rebranding has high chances of success with different audiences.
Consumers that are wary of tampering can be reassured with the container being wrapped with full body shrink sleeve. Businesses, on the other hand, can highly benefit from this as well due to lessened expenses on multiple labels and packaging processes.
The next time you decide to launch or relaunch a product, go for printed shrink sleeves.