When it comes to venue rentals, events are the new resumes. It’s all about marketing the kind of events you can accommodate, not just the actual venue. Here are 4 ways on how you can make your venue stand out from the rest.
- For inquiries, don’t hesitate to drop names of famous people who held events at your place. If you have photos, show them to the potential clients or post on your website of Facebook pages. Similarly, it is important to build relationships with your top clients. Often times, they are a gold mine when it comes to referrals.
- Make your website work for you. There are many ways on how to optimize your website so people can find you online. When they do reach your website, it’s all about converting them from leads to customers. Apart from the normal photo galleries, you can also post short videos of the events held in your venue. Virtual tours are also good ways on how to convince online users to make an inquiry.
- You need to show your potential clients the limitless potentials of your event space. So make your venue truly the best place to be. This means addressing any necessary repairs and upgrades. If you have worn out theater or auditorium seats, replace them immediately. Make sure all repairs are done prior to any site visit.
- Market the lifestyle, not just the venue. When it comes to venue marketing, you need to cater to the right target market. It’s all about marketing the lifestyle, not just the address. For example, if your event space is located out-of-town with a lot of green space, you need to highlight the nature aspect. If your event space is located in the lofty part of the city, you have to highlight the zip code.