Despite the rise of flashy new modes of social engagement, good old-fashioned email is still one of the most potent ways to reach your target audience.
And if you’re not taking advantage of this easy resource to contact your customers, you’re missing out big-time.
It’s never too late, though, to start building a list of subscribers and a relationship with them. Below are four things you need to do to start maximizing the power of email.
Offer something of value.
Nobody wants an inbox full of emails they didn’t ask to receive. To get people to want to be on your list, offer them something valuable, such as a free report or a sample of your service. Asking for permission to send people emails is the first step in building trust with your audience.
Create compelling subject lines.
If you want people to read your emails, you first have to get them to open them. This is why writing subject lines they can’t resist is important. Keep them short and straightforward, but they also have to convey a sense of urgency to keep your subscribers from chucking the email to the trash can.
Putting people into groups based on their demographics or other variables helps you specify which emails get sent to whom. For example, if you like to offer student discounts, create a segment of people based on their age. Naturally, your older subscribers won’t find use for an email about student discounts and might even get annoyed.
Make it friendly.
People don’t like receiving emails from businesses; they prefer getting emails from real people. Lend your human voice to your emails by writing to your subscribers the way you would speak to your friends. Divide your email into short paragraphs and write in a narrow column to help subscribers easily scan it.
When done in combination with other strategies, email can provide a powerful boost to your marketing efforts. To fully get the most out of email, consider hiring the services of a digital agency in Knoxville like Net360 that specializes in email marketing. The insight and experience of an expert can go a long way in creating a robust email strategy and achieving the potential of your business.