Tarpaulin is one of the most popular advertising materials you can find in practically anywhere in the Philippines. Everybody uses it for any imaginable purpose: for announcing different occasions, promoting businesses, or campaigning political candidates.
Unlike other ads, tarpaulin is the preferred form of advertising of many because of its unique set of advantages. It’s highly flexible, giving you the freedom to cut it in any size and printed it with any design. Regardless of the material you’d use, tarpaulin ads are generally lightweight for easy installation, and weatherproof to remain intact under harsh conditions over a certain period. Last not but least, they’re extremely recyclable, letting you reuse them for other purposes if they’re no longer an effective advertising tool.
However, they’re not a silver bullet to solve all your marketing challenges. Tarpaulin is a huge help to send your message across, but you should still manage your expectations from it. To truly appreciate what tarpaulin can give you, you must first get these misconceptions out of the way:
High Sales Overnight
Any form of advertising can only spread the word, but not necessarily increase your sales instantly. Compelling advertising helps influence people’s decisions, but it’s wrong expect positive results right away. Even if you place it in the right spot, it may take time before you can reap the rewards from tarp ads.
Wide Advertising Scope
Any established business providing tarpaulin printing in the Philippines would tell that there’s a limit to a tarp ad’s range. It could only create an impression for your message toward passers-by. Just like billboards, tarpaulin only hangs in one place, so its effect depends on the location’s foot traffic.
It’s Proof against Anything
Each tarp material boasts durable properties to ensure your ad can withstand certain weather conditions, but none could last forever. It would degrade after some time, and it’s susceptible to tearing.
Tarp ads are a powerful advertising vehicle to tell the world what you want to say, but you shouldn’t settle there. If you feel you can’t completely capture the attention of your target market by simply using tarpaulin, then complement it with other ads to extend your reach.